This ad's been running since about May. Constantly. I hate it. DFS sales don't 'rock'. Slayer rock, AC/DC rock, Foo Fighters rock. DFS sales most definitely do not rock. I can remember when, living in the catchment area between Central and Yorkshire TV, it had two different names: DFS and Northern Upholstery. DFS was in Central ('See for yourselves at our stores in Darley Dale and Measham!') and Northern Upholstery was in Yorkshire ('See for yourselves at our stores in Carcroft and Thorpe Arch!'). Four shops. Now the bastards are nationwide and making even shitter ads than the ones where a man in a tuxedo and a woman in a cocktail dress would wander around the stores looking at settees while holding champagne flutes. Yes, really.
I hate every single thing about that ad. The people in it - yeah, even the kid, no, especially the kid. The music, a song by Nickelback, who are to rock music what Stalin was to humanity. The way the blond woman, in another version of the same ad, emphasises the word 'ten' by holding up five fingers. The way the settees are made to look bigger than they actually are. I could go on...
This term 'it rocks' seems to be getting more and more common. I was watching Saturday Kitchen a while back, they had this red-faced public school wine 'expert' on there. He was doing his spiel from the wine department of an M&S somewhere. At the the end of his recommendations he looked at the camera and said 'This wine ROCKS!'. No it doesn't! To make matters worse he made that ridiculous devil's horn sign that only Ronnie James Dio and 15 year-old Slipknot fans make.
Hurry, the DFS sale ends on Sunday. Mind you, it's been ending every Sunday since July 6th.
1 comment:
That's it, let it all out.
It's handy that Chad Kroeger's Canadian, considering he looks like a moose.
So, who do you think would win in a fight between Mr T and The Hoff?
Custard Creams are the daddy of biscuits, by the way.
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